Lautner Legal
A trust-building website redesign for a Chicago law firm that boosted consultation bookings by 65% in month one.
Back to PortfolioProject Details
- Client
- Lautner Legal
- Industry
- Legal Services
- Services
- Web DesignWeb Development
- Year
- 2023
About the Project
Lautner Legal is a Chicago-based family and corporate law firm serving clients across the Midwest. Despite an excellent reputation built through word of mouth, their website was failing to convert visitors, deterring potential clients with a poor first impression.
What We Were Solving
The firm needed a website redesign that communicated authority, empathy and trustworthiness simultaneously, and included a clear, frictionless path for prospective clients to book an initial consultation.
How We Delivered
Trust-Led Design
Calm, professional design system with considered typography and a warm-but-authoritative tone throughout.
Consultation Booking Flow
Integrated booking form with service selection, preferred time and matter type, reducing phone call load by 30%.
Accessibility Audit
Full WCAG 2.1 AA audit and remediation, ensuring the site is usable by all clients regardless of ability.
Measurable Impact
65%
Increase in online consultation bookings (Month 1)
WCAG AA
Full compliance achieved
30%
Reduction in phone enquiries (handled online instead)
Project Gallery
“Our website now reflects the quality of service we provide. The consultation bookings increased by 65% in our first month, and the team was a pleasure to work with throughout.”
Patricia Lautner
Partner, Lautner Legal
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